Many businesses have used Portland SEO to market their business, and e-commerce sellers rely on SEO the same way to promote what they sell. E-commerce operators in particular need to follow a short list of SEO rules consistently if their SEO is going to work well for the business.
Which SEO rules should e-commerce sites follow?
Two rules matter most.
1. Responsive web design
The percentage of internet users accessing websites through mobile devices such as smartphones and tablets is rising quickly, a fact supported by studies and statistics. A responsive design with a clean layout works well for SEO and also creates a good user experience (UX) on the site.
2. Originality in product descriptions
Originality matters in the product descriptions you publish. Google uses original content as a reference to display in search results, which sends visitors to the original page on your site. Listing products on the site without clear, original descriptions of your own is a mistake to avoid.
FAQ
Why does responsive design matter for e-commerce SEO?
Mobile access through smartphones and tablets keeps growing, and a responsive, well-laid-out site performs better in SEO and gives visitors a better user experience.
Why should e-commerce product descriptions be original?
Google uses original content as the reference for search results, so original descriptions help send visitors to the original page on your site.
Who uses these SEO rules?
Businesses running e-commerce operations that rely on services such as Portland SEO to market their products online.
