The bottom tiers of the SEO pyramid refer to the basic tasks of a typical local SEO campaign. Because your competitors are experts in these areas, you have to look beyond these tasks to stand out and find opportunities that your rivals haven’t yet explored. Here are the three main steps to local SEO. Read on to learn more. And, be sure to check out our local SEO cheat sheet to make the most of your local marketing campaign.
Local SEO is vital for local businesses because it helps to increase their visibility in search results. Whether your business has brick-and-mortar locations or only operates in certain areas, local SEO helps you to be found online by consumers in the neighborhood. Some of these tasks include claiming business listings and ensuring that your franchise locations appear in local searches. You should also manage online reviews and local social media to boost your local SEO efforts. In short, local SEO is a must for any business in order to succeed in the digital world.