Local SEO helps your business show up when people are looking for products or services within your geographic area. The basic formula for local SEO includes mention of keywords and service categories, and a good way to boost your local SERP is to include local search terms in your content. You can incorporate local search terms into your pillar content, blog posts, or social media content. For example, your “About Us” page may mention how the business serves the town, while a blog post about the best Honda deals in Northwestern Montana might feature content related to those search terms.