Search engine optimization is essential for every business website. Today, over 90% of all websites are undiscovered by the average user. Search engines use a variety of methods to determine a website’s relevancy. One basic signal for relevance is the presence of keywords on the webpage. Keywords can be included in the page headings or body copy. They also take into account anonymized data from previous searches to determine if a webpage is relevant to a user’s query.
High-quality content is the most important ranking factor. High-quality content not only attracts visitors but also generates links from other websites. The second biggest factor in search rankings is the number of incoming links. The more links pointing to your website, the more authority it has with Google and the other search engines. Search engines use the content and appearance of a website’s website to determine its relevance to a search query. To increase a website’s authority, make sure to implement effective search engine optimization tactics.
