How to Use Local Search Engine Optimization (SEO) to Explode Your Website Traffic
Local SEO is an internet marketing strategy to boost how your company looks on popular search engines such as Google. It concentrates on localizing search results so that a user is more likely to find your business. If you are not utilizing Local SEO, you might be losing out on an enormous opportunity. You need to utilize local search marketing techniques to attract new customers, increase brand awareness, and improve sales.
In order for your local SEO strategy to work you must reach out to mobile users. This can be done through text message marketing, but also by using websites that cater to the mobile user. Many companies think that the only way to advertise is with website promotion, but there are many ways that local services can be used to increase traffic on your website.
Traditional offline methods such as yellow pages advertising or print ads will not work for a new business due to the restrictions of online searches. People do not go to the Yellow Pages anymore, they do searches online. Therefore, it is important to understand that people are going online searching for what they are looking for, not for information. Online searches will include things like weather, local events, and transportation. In order for your company to rank highly in these searches, local seo will be imperative.
Since people are going online looking for what they are seeking, this means that they are not going to be interested in a sales pitch. Instead, they will be more likely to be interested in your product, service, or company information. This creates a unique opportunity for local seo because now they have a source for finding information about your business that they can use to make a purchase. If someone is searching online for a local pizza shop, then chances are that they want to find out how good or bad the pizza is and if they can find anything that they would like to buy from that shop.
In order to use local seo effectively, it is necessary to understand how the various elements of the website traffic equation work. First of all, online searches are typically done by people who are specifically searching for a service or product. Therefore, if your website offers this type of product or service, you should definitely have a website traffic website. The first thing that someone does when they perform a search online is they visit the first website that pops into their search results. Therefore, in order to increase website traffic, your website must be within the top three websites that are shown in the search engine results.
In addition to website traffic being driven by people that are searching for the product or service you provide, there is also a need to create other avenues through which you can capture local audience. For instance, did you know that the newspaper still has a huge audience? Chances are, if someone opens up the newspaper, they are going to read some articles. However, what do you think happens when someone comes back to the paper after they’ve read several pages of articles? Do you think they’ll make a buying decision if they didn’t even bother to read those four or five other articles on the front page?
This is why having a website and local seo is so important. If a person is searching online for the pizza shop in their local area, chances are good that they won’t look beyond the first page of search results. Therefore, if you can get your website to be placed on the first page, then you can dramatically increase website traffic. People who search online will see your website and local SEO ads, but they won’t read the other eight or nine articles that are found within the paper unless you have some compelling content to pull them in. If you have a phone number for your business or if you can give people the option to call you rather than viewing your website, then you have a captive audience.
People tend to stay on top of things if they know they can actually contact you. If you have an email address, you can put a call to action box on the home page. You can tell people to check out your website or leave a comment box, or you can have a pop-up window that scrolls down the right side when someone searches for something on the Internet. By using these different methods to increase website traffic, you will notice that the amount of searches will go up for your website and local SEO efforts.