Local SEO is the process of improving your rankings in search engines such as Google, and it works off information about your business across your website, social media profiles, customer reviews, and business listings. For commercial contractors and home service providers, it acts like today’s phone book, generating more calls and online contact forms from nearby customers. Research cited in the post shows that 97% of people use the internet to find local services, and 95% of them won’t look past the first page of search results, so appearing on page one directly affects visibility and revenue.
What Is Local SEO?
Local SEO is the process of optimizing your website for the specific city or region that you serve. Search engines rank local businesses using information from four main sources: your website, social media profiles, customer reviews, and business information. Social media pages, including Facebook and Yelp, often appear near the top of organic search results, and many searchers go directly to those pages to learn more about a local business.
Why Local SEO Matters for Contractors and Home Service Businesses
Local SEO is particularly important for commercial contractors and home service providers because it targets the customers most likely to hire you. Local SEO focuses on optimizing for Google, which matters most for businesses that rely on foot traffic or have physical locations. More than 80 percent of local searches result in sales, so ranking for those searches has a direct effect on revenue.
What a Local SEO Strategy Delivers
A local SEO strategy is a long-term approach that can bring substantial ROI if done correctly. With a proper strategy, local SEO helps your business improve brand awareness in local search results, drive traffic to your business, and increase conversions. The ROI is particularly high for local businesses when local SEO is implemented correctly, and it’s not uncommon to see your business appear on the first page of local search results.
FAQ
What is local SEO?
Local SEO is the process of improving your rankings in search engines such as Google by optimizing your online presence for the specific city or region you serve. Search engines rely on information from four main sources when ranking local businesses: your website, social media profiles, customer reviews, and business information.
Why is local SEO important for contractors and home service providers?
Local SEO is particularly important for commercial contractors and home service providers because it targets nearby customers who are ready to hire. More than 80 percent of local searches result in sales, and 97% of people use the internet to find local services, so ranking on the first page of Google directly affects calls, contact forms, and revenue.
How long does it take to see results from local SEO?
Local SEO is a long-term strategy that can bring substantial ROI if done correctly. A proper strategy helps improve brand awareness in local search results, drive traffic to your business, and increase conversions, and it’s not uncommon to see your business appear on the first page of local search results once the strategy is in place.
Related coverage
- Unlock the Power of SEO for Your Business
- SEO for Business Owners: Boosting Your Visibility in the Online World
