One of the most overlooked ways to boost your local SEO is to list your business in local directories. You should also use local keywords in your content and encourage satisfied customers to leave positive reviews. It is also a good idea to allocate a page for each product or service, as this will help you build brand authority fast.
Local SEO is a subset of traditional SEO, which focuses on reaching more local searchers. For example, a hotel owner would want to show up on the top of local searches because 80% of people who perform local searches end up making a purchase. In other words, local SEO is an effective strategy for increasing sales.