Effective Search Engine Optimization
What is Search Engine Optimization? SEO is a very broad term, but we are specifically discussing the processes and strategies used to improve the visibility of web pages in search results. The process involves several components and it is not a black art, as some people claim to be making the same claims. In fact, there is a lot of repetition in what is being said about search engine optimization, but there are some basic facts that we can all agree upon.
Search engine optimization or SEO is the procedure of enhancing the volume and quality of site traffic to a specific website or a particular web page by search engines. SEO aims at free and unpaid traffic instead of paid or direct traffic. Search engine optimization is done with respect to the content, tags, keywords, meta tags, incoming links, internal links and external links of a web pages. It is also called SEO for “search engine friendly” since it makes a website more accessible and search engine friendly to various search engines by adjusting its structure to fit the search results.
In general, search engine optimization involves link building, on page optimization, domain name submission, content optimization and off page optimization. On page optimization deals with making a site better for visitors by focusing on usability issues like keyword density, site navigation, title and headline placement, image placement, page title and HTML coding. Domain name submission is a vital part of this procedure as it ensures that the right names are registered to establish links with trustworthy websites. This ensures better rankings for a site. Submitting to trusted domains improves link popularity.
An effective off page SEO strategy also includes making sure that the keywords are used appropriately in the content and title of the website. Keywords must be related to the content of the website to be ranked highly in search engines. Meta tags and Title tags are two other methods of effective off page SEO. By using these methods, search engines will rank a site higher in the search results page.
On the same lines, on page SEO tactics also include creating meta-tags that define the target or subject matter of the website. Again, the proper usage of keywords and keyword phrases is crucial to achieving better rankings among search engine results pages. The relevance of the target or subject matter is determined by the relevancy of the search term or key phrase. It is important to remember that keywords should not be overused or too general in nature to reduce the chances of keyword stuffing, which is a serious offense.
Content is another important aspect of search engine optimization. Content should be original, informative and well written to make a web page more interesting and appealing. Keyword rich articles that cover a wide variety of topics can be useful in increasing traffic, but their effectiveness is reduced when used in search engines. This is because search engines only give points if the content contains relevant keywords. Quality articles may be submitted to web directories. Submission to web directories may be free or with a small fee.
It is important to ensure that content on web pages are regularly updated for the best results. Inorganic or stale content results in poor rankings among online content search results. One should also avoid duplicate contents. Duplicate contents are another major offense in search engine optimization.
With search engines such as Google and Yahoo!, online businesses are expected to employ effective SEO strategies to achieve better visibility and rankings. These strategies include on-page optimization such as keyword research and building link popularity to boost rankings. Off-page optimization includes using meta tags, title optimization, internal linking and keyword research. Organic search results are achieved by minimizing keyword repetition and over-optimization and building link popularity.