What is Attorney SEO? Attorney search engine optimization (SEO) is the technique of increasing a law firm’s ranking on major search engines by improving its quality and volume of online traffic. SEO does not entail paid and direct traffic to the law office. But, it does improve search results for clients seeking information about attorneys and the law. SEO has the ability to draw more traffic to the lawyer website, and to make the website appear higher in search results for similar keywords. In other words, SEO helps law offices improve the overall performance of their legal marketing efforts.
How does a lawyer SEO help my law firm? With a properly implemented attorney seo strategy, a law firm can market itself as expert in certain areas. A comprehensive SEO program can help increase the volume of internet traffic directed at the website. This can lead to increased appointment requests and improved interest from prospective clients. The greater the volume of internet traffic, the greater the number of new registrants for the law firm’s email list. This can lead to more revenue from registration fees, and better representation for clients.
How many people are searching for legal services online? Hundreds of millions of people visit the websites of many law firms each month. How will those hundreds of millions of people find my law firm? If my firm is not listed in any popular search directories, how will those people find me? How will those millions of people find the services I provide? An attorney seo plan can help answer those questions.
How do lawyers benefit from attorney seo strategies? Attorneys can benefit from having links to their website on the top-rated search engines. These links deliver traffic, and increase the probability that a potential client will seek out and hire a lawyer. Search engine optimization allows a lawyer seo plan to provide a link to a lawyer’s site from every search engine on the web. There are many reasons that search engines prefer lawyers’ sites above all others, including the fact that most lawyers have web pages (which, by the way, are not at the top of search results).
Why would any lawyer want to take advantage of an SEO plan? As law firms become more well-known, they begin to attract a larger pool of potential clients. Lawyers also compete with other local law firms for those same clients. Having a top-rated link from a trusted law firm’s website can be a major boost to a lawyer’s business. It’s a lot like taking the major search engines and giving them good ratings.
What does search engine optimization mean? Lawyers who are considering using this strategy need to know a little bit about how it works. SEO is an internet marketing technique, which means it is used by a firm to rank well in the major search engines for particular keywords.
The most effective SEO strategies employ techniques which integrate relevant keywords into keyword phrases. This way, a search engine (such as Google) can identify the phrase “plaintiff’s law firm” and “attorney’s website.” When a lawyer enters a key phrase into an internet browser, the browser’s search engine matches the words or phrases with other similar searches. The results show the most popular key phrases or keyword combinations that appear frequently on the internet.
One important note: When a lawyer advertises itself on the internet, it is called internet marketing. It is different from traditional advertising. Traditional advertising is usually done through newspapers, television, and radio. Attorney SEO, on the other hand, is different: it targets prospective clients looking for a lawyer.