Attorney SEO is vital for gaining a presence online. With many consumers now going online to find a lawyer, having a website that ranks high in search results is essential for attracting business. A comprehensive search marketing strategy will help you get noticed, and you can expect to have a high-ranking website within a few months. Listed below are three tips for attorney SEO. Keep reading to learn more about these important techniques. Also, consider contacting a legal SEO expert to discuss your options.
Optimizing your law firm’s website for SEO includes both on-page and off-page optimization. For example, if you have multiple offices, you should set up a page for each location. Include unique content specific to each office location. Many law firms only deal with a certain type of clientele, or have a specific area of practice. Additional features should include bio excerpts for staff, accessibility features, Google maps embeds, and reviews for each location.
If you don’t have the time to do SEO yourself, consider hiring a legal marketing agency. Look for references from other law firms and ask about the foundations of their SEO methods. Implementing attorney SEO properly will increase your website’s ranking in search engines and grow organically. Don’t be afraid to ask potential legal SEO experts to show you their previous work. With the right strategy, your legal website will rise in the rankings and attract new clients.
Link-building is a proven SEO technique that helps you get more backlinks to your website. Obtaining high-quality, authoritative backlinks is essential for attorney SEO. Link-building from authority sites is relatively simple, although some sites require payment for the privilege. In any case, you can’t go wrong with quality backlinks. In turn, this will increase your website’s credibility and generate more leads. However, it’s important to remember that the more backlinks you have, the better.
Another way to optimize your website for search engines is by adding video content to it. Videos help build a branded presence on Google and increase click through rates. If your website is slow to load, visitors will simply move on to the next one. A page with no video content will also get lost in the search results and your competition will gain a better position. You will never know who will end up on the first page of Google’s search results!
Additionally, you should optimize your website for mobile devices. Nowadays, people can search for anything on their mobile phones. Hence, it is important to make your website mobile friendly to ensure your site can be found by your target audience. Additionally, Google displays a link, title tag, and Meta description when people search for legal information. The Meta description has 160 characters, and is shown on the first page of a search. It will take the first 160 characters of your article to rank highly in Google.
As for organic search results, there are no more than seven websites that rank on the first page of Google. In fact, there are hundreds of law firms that fail to make page one and fall to the second. Attorney SEO must be more aggressive and effective than ever. For example, it will help your ranking if your site is in the middle of a crowded niche. When a search engine doesn’t rank a site high enough, you’ll be left out in the cold.
Another essential aspect of attorney SEO is the creation of relevant content. It will increase website visibility and generate leads. By publishing relevant content, you can use guest posts, blogs, and social media posts. This way, you establish yourself as an authority in a certain area and increase the chances of people contacting you. Furthermore, publishing content builds the reputation of a subject matter expert, increases website traffic and social media traffic, and generates quality sales leads.