Local SEO is an important aspect of your online marketing strategy. In addition to optimizing your website for local searches, it also involves optimizing your Google Business Profile. Google’s algorithm considers a variety of factors, including inbound links and on-page optimization. With local SEO, you can increase your visibility in the local search results and reach more local customers. It also helps build a brand reputation and attract more foot traffic.
Most people search for local businesses online. When they need to find a local business, they turn to Google, and if your website isn’t visible on the first page, you’re missing out on a ton of potential business. Local SEO is an effective way to get your business in front of local Internet users, which can translate into new business for your business.