What Is Local SEO?
Local SEO refers to the process of optimizing your web traffic based on a local search pattern. A local strategy is one that considers the typical user behavior in a certain geographic region. That means a local SEO expert will focus on optimizing the appearance of your site in local search queries. The basic principle behind this type of search engine optimization is that a person looking for a particular service or product will not be searching for information that is available online. Instead, they’ll turn to local search engines like Google or Yahoo! to find what they need.