More and more people are beginning to understand how does seo work, taking the initiative into their own hands before letting a professional do it for them.
The internet online world has changed drastically in recent years with Google now valued at over 100 billion dollars. The ever increasing importance of the internet as a tool for communication has seen companies take to creating websites which are often ranked highly by search engines such as Google .
SEO is an acronym for Search Engine Optimization, used by companies to increase their ranking on search engine results pages (SERP’s) thus improving customer traffic and therefore sales. Search engines such as Google provide results based on what they deem relevant and can change these algorithms regularly so that businesses need to stay up-to-date with the latest seo tips and techniques.